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Meet Rahel Boon-Dejene: Our Inspiring Leader and CEO

Born in Ethiopia and educated in Europe, our founder Rahel Boon-Dejene was confronted with global inequality. After obtaining her MBA with honour in UK, she became a pioneer in promoting social enterprise model in The Netherlands and Africa. Driven by her clear vision of a future where social and sustainable business operations has become commonplace, she founded RBD Group.

She and her peers saw a chance to redeem the value of the experiences gained in dealing with societal issues and put these hard-earned solutions into effect to help transform the way we do business. RBD has since grown into an international, solution-driven body. For over a decade, RBD’s team has been successful in providing scalable social-, economic and environment-driven projects. With a head office in the Netherlands and daughter companies in Ethiopia, RBD is in a unique position to bridge continental divide and stimulate fruitful endeavours and lasting partnerships. Due to the successful and proven approach, we have expanded RBD’s services and know-how to areas where social transformation is required.

Ignite Your Business's Potential.

At RBD Group, our approach revolves around three powerful tools: Advisory, Skill Enhancement, and Implementation. By closely collaborating with your team, we develop innovative solutions tailored to your unique needs. Our experienced consultants will motivate, inspire, and foster a responsible mindset at all levels of management. We believe in promoting socially responsible business operations that align with your values.

With RBD Group as your partner, you can unlock new levels of growth and success. Let us help you ignite your business’s potential today.

Empowering You to Lead in the New Era of Business!

At RBD, we understand the challenges you face in today’s ever-evolving business landscape. That’s why we provide you with the knowledge and skills necessary to spearhead impactful solutions.

  • Business Strategy and Planning
  • Sustainable and Social Responsibility Expertise​
  • Networking and Partnerships​

What makes us unique from the rest?

Empowering You to Lead in the New Era of Business and Take advantage of the experiential-learning opportunities built into many programs. Breaking Boundaries: From Global Presence to Sustainable Excellence!

Our expertise in research, strategy, implementation and project development spans across continents. With an unwavering commitment to addressing social, economic, and environmental challenges, we bridge gaps, foster collaborations and unlock the true potential for enduring partnerships and impactful endeavors.

Meet our team

Let's introduce you to our magic team.

Rahel Boon-Dejene

Business Development FAQs: Balancing Profit & Purpose

Explore RBD Consultancy’s FAQs on creating strategies for sustainable & profitable growth. Learn how integrating SDGs & social responsibility leads to durable business models. Essential insights for businesses and NPOs aiming for impactful development.

In essence, sustainability strives for a future where we fulfil our requirements without jeopardizing the well-being of future generations or depleting essential resources. Attaining this goal necessitates a collective endeavour involving individuals, businesses, and governments to accomplish the SDGs and forge a more sustainable and fair world. It involves maintaining a stable level of growth without depleting natural resources or causing significant ecological harm.
Practicing sustainable living not only aids in reducing pollution but also conserves precious resources like water and energy. Businesses and individuals committed to sustainability are safeguarding the planet’s future.

Sustainability plays a vital role in achieving and promoting environmental sustainability, social well-being, and economic growth. By embracing sustainable practices, we contribute to the global sustainability goals, mitigate environmental impact, and foster a fair and balanced use of resources. Prioritizing sustainability is essential in addressing challenges like climate change, resource depletion, and social inequality. Through sustainable management and adherence to CSRD requirements, organizations can contribute to a more sustainable and harmonious world. This is why it is important to promote sustainable development and create a positive impact on our planet and communities.

Triple bottom line accountability is a business approach that incorporates the dimensions of economic, social, and environmental sustainability. This concept goes beyond traditional profit-focused measures and encompasses the broader impacts a company has on society and the environment.
The economic dimension of the triple bottom line evaluates a company’s financial performance. It considers traditional bottom line measures while also acknowledging the importance of social and environmental factors.
The social dimension of the triple bottom line involves assessing a company’s impact on people and communities taking into consideration the efforts towards accomplishing CSR’s
The environmental dimension of the triple bottom line focuses on a how a company impacts on our planet, taking into account all of the CSRD requirements.
Corporate social responsibility and the triple bottom line go hand in hand in achieving long-term success for shareholders, employees, communities, and as we’ve mentioned, the planet.

Reporting on sustainability results is essential for several reasons:

Transparency and Accountability: It demonstrates a commitment to openly sharing information about a company’s environmental, social, and economic performance, building trust among stakeholders.

Stakeholder Engagement: Enabling meaningful dialogues with investors, customers, employees, and communities to understand expectations and incorporate feedback into future sustainability strategies.

Risk Management: Enabling proactive identification and mitigation of environmental, social, and governance challenges to minimize reputational, regulatory, and operational risks.

Competitive Advantage: provides a competitive advantage by showcasing a company’s commitment to sustainability, attracting likeminded stakeholders and enhancing its reputation.

Legal Compliance: by meeting disclosure requirements and staying up-to-date with emerging reporting standards, organizations can fulfil their obligations and stay in line with regulations.

Internal Improvement: identifying areas for enhancement, and setting goals to align better with sustainability objectives, fostering continuous progress within companies.

Long-Term Value Creation: aligning operations with global sustainability goals and positively impacting social & environmental well-being, enhancing a company’s reputation and future.

In summary, sustainability reporting is not just about compliance, it’s a strategic tool that drives positive change within and beyond the organization.

Here are a few ways to effectively integrate diversity, inclusion and equity into your strategy;

Leadership Commitment: Demonstrate top leadership’s commitment to diversity, inclusion, and equity and align DEI goals with overall business objectives for strategic emphasis.

Assessment and Benchmarking: Conduct a comprehensive assessment of workforce demographics, policies, and practices. Benchmark against industry standards to identify areas for improvement.

Inclusive Policies and Practices: Develop clear policies that promote diversity, inclusion, and equity. Revise hiring, promotion and evaluation processes to eliminate bias.

Diverse Talent Acquisition: Implement inclusive recruitment strategies. Establish partnerships with organizations focusing on diverse talent pipelines.

Training and Education: Provide ongoing diversity and inclusion training for all employees. Include cultural competency training for enhanced awareness.

Employee Resource Groups (ERGs): Establish ERGs for employees to connect and contribute to inclusivity. Encourage leadership involvement and support for ERGs.

Inclusive Leadership Development: Offer leadership programs emphasizing inclusive skills. Ensure diversity and equity strategies are embedded within teams.

Regular Assessments and Metrics: Implement regular assessments of DEI metrics. Set specific, measurable and time-bound goals for accountability.

Inclusive Communication: Foster an inclusive communication culture that respects diverse perspectives. Ensure communication materials reflect diverse voices and experiences.

Continuous Improvement: Establish a feedback loop for continuous refining and improvement. Gather input from employees on DEI initiatives.

Supplier Diversity: Implement supplier diversity programs for underrepresented groups. Encourage diverse suppliers throughout the supply chain.

Community Engagement: Engage with local communities and support diversity initiatives. Build partnerships with organizations promoting equity and social justice.

A social enterprise is a purpose-driven business that aims to address social or environmental issues while still generating revenue. 

Social enterprises align themselves with sustainable development goals and sustainability goals set by international organizations. They adhere to the CSR directive and timeline set by regulatory bodies, ensuring transparency and accountability in their operations. 

Through their innovative approaches and commitment to sustainable development, social enterprises are driving positive change in our society.

The Corporate Sustainability Reporting Directive (CSRD) is a legislation by the European Commission aimed at enhancing and standardizing corporate sustainability reporting in the EU. Key aspects of the CSRD include scope expansion to cover all large companies and those listed on EU regulated markets, harmonization and standardization of reporting processes, digitalization of reporting using tools like the European Single Electronic Format (ESEF), emphasis on reporting environmental, social, and governance (ESG) matters, and verification requirements for reported sustainability information. It’s important to refer to official European Commission publications or reliable news sources for the most up-to-date and specific information on the CSRD.

If you are not familiar with the CSRD requirements you should be. The Corporate Sustainability Reporting Directive requirements is a regulation that impacts around 50,000 companies in the EEA. This includes listed companies, large companies, SMEs and non-EU companies with a significant presence in the EU. The CSRD requires companies to report on a range of sustainability topics, such as environmental matters, social issues, human rights, anti-corruption, and diversity on company boards. By complying with these requirements, companies can demonstrate their commitment to sustainability and gain various benefits.

Clarify Organizational Purpose: Clearly articulate and communicate the mission and values, helping leaders connect with the overarching purpose to lead effectively.

Lead by Example: Demonstrate purpose-driven behavior to inspire others to follow suit and align with the organization’s values.

Individual Purpose Exploration: Encourage leaders to reflect on personal values and align them with the organization’s purpose, fostering a sense of personal purpose within their role.

Empower Autonomy: Grant leaders the freedom to make purpose-aligned decisions, fostering ownership and commitment.

Alignment of Goals: Ensure individual and team goals align with the organization’s purpose, ensuring daily activities contribute to the larger mission.

Continuous Learning and Development: Provide opportunities for continuous learning, as purpose-driven leaders are lifelong learners seeking growth.

Promote Values-Based Decision-Making: Encourage leaders to make decisions guided by the organization’s values, fostering a consistent purpose-driven culture.

Create a Supportive Environment: Foster a workplace culture that supports purpose-driven leadership, recognizing and rewarding behaviors aligned with the organization’s values.

Feedback and Reflection: Encourage regular feedback and reflection, allowing leaders to assess their actions’ alignment with the organization’s purpose and values.

Mentorship and Coaching: Provide mentorship programs focused on purpose-driven leadership, guiding others in understanding and embodying the organization’s purpose.

Measure Impact and Share Success Stories: Establish metrics to measure purpose-driven leadership’s impact and celebrate achievements aligning with the organization’s mission.

Incorporate Purpose in Performance Reviews: Integrate purpose discussions into performance reviews, assessing how leaders demonstrate values and contribute to the organization’s purpose.

Encourage Social Responsibility: Promote engagement in social responsibility initiatives, allowing purpose-driven leaders to find meaning in broader causes.

Adaptability and Resilience: Cultivate adaptability and resilience, enabling purpose-driven leaders to navigate challenges with purpose and view setbacks as growth opportunities.

Regular Communication: Maintain open and transparent communication, reinforcing the organization’s purpose and values through various channels.

SDGs, or Sustainable Development Goals, are a set of 17 connected global goals established by the United Nations in 2015. They aim to address various challenges such as poverty, inequality, climate change, and environmental degradation. Integrating SDGs into business operations goes beyond traditional CSR initiatives. It involves aligning strategies, policies, and practices to contribute positively to sustainable development. 

Discover here how businesses can integrate SDGs into their operations for a more sustainable future by 2030. 

Understand the SDGs: Familiarise yourself with relevant SDGs, their targets and indicators.

Identify Relevance: Assess how your activities impact SDGs and identify areas for positive contribution or potential risks.

Set Priorities: Prioritise SDGs aligned with your values and objectives for focused action.

Embed in Strategy: Integrate SDGs into your business strategy, aligning mission, vision, and goals.

Engage Stakeholders: Involve employees, customers, suppliers, and communities to enhance SDG integration.

Measure and Report: Develop KPIs, regularly report progress, and share transparently.

Incorporate into Offerings: Explore how products/services can contribute to SDGs through sustainability practices.

Supply Chain Integration: Collaborate with ethical and sustainable suppliers and partners.

Employee Engagement: Create a sustainable culture, educate employees on SDGs’ importance.

Innovation for Impact: Encourage innovative solutions aligned with SDGs.

Community Involvement: Engage in community initiatives supporting SDGs.

Advocacy and Partnerships: Promote sustainable practices, collaborate with like-minded organizations for greater impact.

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